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Examine how a local business becomes a global corporation. Through a case study of Volvo's entrance in the South American market, students will learn the aspects every entrepreneur needs to study, including business location, work environment, community initiatives, and more. With an appearance by Carlos Morassutti, South American Director of Volvo, the program illustrates why Volvo decided to build a new plant in Brazil and how the South American division contributes to the company's global business.
