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Tobacco companies spend almost four billion dollars a year promoting cigarettes and other tobacco products. Three thousand kids a day get hooked on tobacco products. Is there a connection? This effective program examines youth-oriented tobacco advertising: glamorous images; the concentration of advertising efforts on nights, weekends, and holidays, when children are not in schoo; promotional merchandise; cartoon characters; candy cigarettes and chew, and macho men like Dave Goerlitz, the former Winston man. The result is a new generation of smokers that is hooked on something poisonous, expensive, and often fatal.