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Today, when every life seems to have its own soundtrack, it's hard to believe that we once could hear music only in live performances. "Technology and Society: When Machines Learned to Talk" introduces the remarkable inventors and innovations that brought a wealth of recorded entertainment and information to our everyday lives. After Edison proved that sound could be mechanically reproduced, an innovator, Eldridge R. Johnson, and his partner Emile Berliner developed a "talking machine" that paved the way for today’s recording industry. They also incorporated a groundbreaking marketing strategy; the image of the little dog, Nipper, listening to "his master's voice" soon became one of the world's most recognizable logos. Talking machines introduced easily available entertainment and culture to America and the world – putting a skip in our step and a song in our hearts. This outstanding program traces the rise of this remarkable industry and clearly demonstrates the impact that technology’s advances can have on society.
